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Final Major Project – Proposa

Rationale

My skills have developed since I started the course in September; from learning how to use oil paints and the Impasto technique to create a Van Gogh inspired textured painting, to using continuous line to create an image. It is amazing what you can learn within such a short time frame. This course has let me explore different techniques that I wouldn’t otherwise attempt and has helped me to take a much bolder approach to how I use different materials in my experimentation work. I am particularly interested in the medium of print (mono, screen and lino) and digital and how by just changing the background printing surface can completely change the aesthetic and visual communication. These skills will help in the way in which I will approach my theme, giving me the confidence to try out new techniques that I may use within my FPP.

Project Concept

I intend to explore my opposing twin passions of classical sculpture and psychedelic poster art. I have always been interested in classical sculptures since primary school where my teacher took us to visit museums and galleries. My love for pop art and psychedelia has developed in response to the work of Andy Warhol, Roy Lichtenstein, Victor Moscoso, Alton Kelly, Wes Wilson and Gustav Klimt. Their work Being influenced by the stylistic choice of psychedelia, I hope to create series of A2 posters that have both icons (musical or religious) that intertwine these two separate entities.  I have watched the ‘New American Gods’ series and started to think of how these ancient classical sculptures could become psychedelic post icons of the 60’s. Not sure how but this will be my creative journey of exploration and experimentation – to hybrid the ancient with psychedelia.

Evaluation

To keep up with my progress, I am going to do daily targets on the LIP so I know what I have finished during the day, along with that still needs to be done. Alongside my SMART Targets, I will update my journal/blog to give an overview of what I have done that day and what I will do tomorrow. I will also actively take part in group critiques and will take on board what my peers and tutors suggest. I will reflect on my utilisation of both primary and secondary research, discussing links between my design development and concepts. In addition, I will reflect on my problem-solving explaining how I chose one solution over another.

Proposed Research Sources and Bibliography

The primary sources that I will gather to help with the creation of my FPP will include; the Liverpool Tate (Roy Lichtenstein exhibit) and Walker gallery, the Liverpool Natural History museum, the Manchester Gallery and Central Library, the Yorkshire Sculpture park, newspapers, websites and photography.

Tate. 2018. Andy Warhol. [ONLINE] Available at: http://www.tate.org.uk/art/artists/andy-warhol-2121. [Accessed 13 March 2018].

Bohemian Weasel. 2018. The Art & Illustration of Soni Alcorn-Hender. [ONLINE] Available at: https://bohemianweasel.com/. [Accessed 19 March 2018]

Wes Wilson. 2018. The Psychedelic Poster Art of Wes Wilson, by Colin Brignall. [ONLINE] Available at: http://www.wes-wilson.com/the-psychedelic-poster-art-of-wes-wilson-by-colin-brignall.html. [Accessed 16 April 2018].

INCREDIBLE FILLMORE and AVALON COLLECTION!. 2018. INCREDIBLE FILLMORE and AVALON COLLECTION!. [ONLINE] Available at: http://www.olsenart.com/poster.html. [Accessed 16 April 2018].

Open Culture. 2018. Artist Draws Nine Portraits on LSD During 1950s Research Experiment | Open Culture. [ONLINE] Available at: http://www.openculture.com/2013/10/artist-draws-nine-portraits-on-lsd-during-1950s-research-experiment.html. [Accessed 23 April 2018].

Kyle Pero. 2018. Create a 60’s Psychedelic Style Concert Poster. [ONLINE] Available at: https://design.tutsplus.com/tutorials/create-a-60s-psychedelic-style-concert-poster–psd-183. [Accessed 22 May 2018].

Transpersonal Spirit. 2018. Psychedelic Poster Art: Victor Moscoso. [ONLINE] Available at: https://transpersonalspirit.wordpress.com/2012/11/10/psychedelic-poster-art-victor-moscoso/. [Accessed 1 May 2018].

Vocabulary.com. 2018. Vocabulary.com. [ONLINE] Available

at: https://www.vocabulary.com/dictionary/icon. [Accessed 4 June 2018].

 Newspaper

Sturges, F.S, 1997. The Acid Test. Independent On Sunday, 20 July 1997. 50-51 p.g.

 

 

 

 

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Final Major Project – Classical Icon/60’s Icon – Silkscreen/Photoshop

This piece of work is development from my classical icon screen-print, though this time I wanted to combine a 60’s icon with a classical icon. That will blend both of my running themes (psychedelia and classical sculpture) together to finally create a piece of interesting work.

Using the technique I learnt from exploring Andy Warhol, I decided to use it to create this piece also – the difference is instead of using two or three layers (that I used for previous screen-prints) I decided to go for four and try to push myself; this didn’t have the expected effect. If you look through the prints I have created throughout the weeks I have, you can see how detailed they get from my first original attempt at this technique where I used a very simple drawing of John Lennon and selected the parts I wanted to colour (yellow for the face and pink for the outline and additional detail).

However, sometimes adding more detail can effect the placement of your print, making the print become misplaced; this commonly happens throughout my process of doing screen-print. You can see this problem specifically with this print in particular: the hair is not align with the face, the shadow is not placed within its assigned spot, edging noticeably further away than anticipated – the only part of the print that looks okay is the placement of the arm and clothing.

What I suspect the problem is with doing screenprinting is sometimes the stencils are not the right size, causing them to be misplaced. However, if you see it from an artistic perspective, it almost looks better and more psychedelic with the different stencil parts being out of place. Psychedelia has never been about fitting in anyway.

If I were to do this again, I would make sure to measure the paper to (hopefully) get a print that is align in the way I want it.

 

 

joni mitchell 2joni mitchell 3 variationjoni mitchell 4 variationjoni mitchell 6 variationjoni mitchell 7 variationJoni mitchell start v 1joni mitchell start v 2joni mitchell startjoni mitchell

This print was printed onto one of my photoshop pieces in which I was playing around with the software to try and get a psychedelic themed photo of an icon; it was successful. The way the blue is so vibrant against the yellow of the hair and pink of the dress is definitely eye-catching. It also helps combine – even further – the psychedelic meets classical icon theme I was going for.

What I could do to improve this is maybe printing off my other images I edited, namely the classical icons that I made into the psychedelic theme. This would suit nicely with the print itself as it is also a classical icon, mixed with a 60’s icon.

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Final Major Project – Victor Moscoso Inspired Poster

As I stated in my brief, I was going to make a ‘series of A2 posters’; I half completed this task I set myself. Instead of making a A2 poster, I decided to make these several posters A4/A3 as it will not only be easier for me, giving me the chance to work on other experimentation and develop my skills as a creative.

This poster definitely pieces all the work I have created for this project together, combing the classical sculpture with the psychedelia of the posters that I have researched continuously and have found throughout the weeks of doing this project.

However, what would be interesting and could be an add on for this poster (and would add to what I stated in the brief) I could use different models to be on the poster: John Lennon, Jupiter, Venus, Mick Jagger or any classical sculptures (that I gathered from my primary research trip)

pOSTER VARIATIONPOSER VARIATION 6POSER VARIATION 7POSER VARIATION 10POSER VARIATION 77

This was the original variation of the poster I created, being inspired by the interesting colour palette that Victor Moscoso uses in his own work; vibrant orange, red and blue – though the blue intends to edge more into ‘baby’ blue territory, instead of Moscoso’s ‘Royal’ blue I really love the harmonious way in which the red and orange intertwine nicely together to make the classical icon appear fiery, taking the spotlight on the poster. The blue lettering works to complement the red and orange, making the words almost bounce off the page to catch your attention. The additional orange highlight behind ‘Thurs’ and ‘Manchester’ make the letters stand out more than their counterpart, causing your eyes (subconsciously) to follow the text to see what the poster is documenting.

 

POSER VARIATION 88POSER VARIATION 99POSTER LOL 8

The way the blue – even though the colours are harmonious – stands out against the very vivid purple background, making the baby blue text stand out. I am not really a big fan of these colours, but it does link nicely with the psychedelic theme I am aiming for with my project. However, what could make this this poster look more aesthetically pleasing to the eye is by maybe picking a more somber purple – not too vibrant you almost have to look away to stop your senses being assaulted by such an intense colour palette. Poster one variation

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Final Major Project – Final Evaluation

For my project, I decided to select two subjects I felt personally connected with: Psychedelia and Ancient History.  Though complete opposites and contrasting, I have successfully combined them to create a range of posters. I combined the classical icon ‘Venus’ with the 60’s icon Joni Mitchell to create a series of prints. The way the colours complemented each other made the prints stand out. I fulfilled the brief and created lots of colourful posters. However, I created A4 posters rather than A2 because of time constraints.

I found a range of different artists that helped influence the genre of psychedelia very easily on the internet. The books I discovered within the Manchester Central Library definitely helped with the progression of my project, showing me a different range of artists that relate to either the pop-art genre or the psychedelia movement.

Though the designs I created were interesting and enjoyable to produce, I feel that if I were to start this project again I might go in a completely different direction. I felt that my research into Psychedelia was very thorough. In retrospect, I would research more artists who focus on classical sculpture. If I had done this and had more time then the direction of my brief would have been different. My interest in classical icons would have encouraged me to experiment with 3D form.

The abundance of work I have created throughout the course has definitely shown I have grown as a creative and shown that I am willing to push myself to use a mixture of media to create a series of different works. One of my personal favourites was when I used Photoshop to change the profile of 50’s icon Buddy Holly into a psychedelic masterpiece.

When I started to develop my ideas, I originally went down the printing route (lino, mono and screen), though I began to develop the use of silk screen-printing too.

The strongest ideas that I had and pushed forward the most within my project were when I used Photoshop. This was the easiest software to use that could help me achieve the artistic vision I had for my icons and poster, enabling me to change the whole colour palette into the tones I wanted and would link with my running theme of ‘Psychedelia’.

Problems did arise when doing the project, specifically when I was doing the silk-screen technique. Throughout each attempt to do this specific technique it somehow went wrong, though the end results gave some quite interesting prints. This technique might have been something I needed to practice more before I began to create my different prints.

The artists that I decided to look at ranged from the pop-art icon Andy Warhol to the psychedelic master Wes Wilson. However, the artists that I used for my final piece(s) were in-fact Victor Moscoso and Andy Warhol because I liked their colour schemes and the techniques they used. You can clearly see the connection of how their work inspired me, especially when comparing Victor Moscoso’s work, ‘Rites of Spring 1967’, to my photo-montage styled poster I created for my presentation. I used a very similar complementary colour scheme and also added the image of a classical figure from my primary research trip to Liverpool Walker Art Gallery.

My ideas throughout the project have developed relatively well; discovering new artists that have a similar mindset to me and seeing how the creation of my own work can be developed to fit more into the style of Psychedelia. The thumbnails definitely helped narrow the direction in which I could take my project further, especially the final variations I created. When creating the final thumbnails I was mindful of my target audience, namely people interested in this style. Those similar to me who love the Psychedelia of the 60’s along with the classical history of the Greeks and the Romans.

I felt that the silk screen technique worked really well for the John Lennon prints.  However, when doing the more complex and intricate classical sculpture prints (there were multiple layers) the results were less effective.

 

 

 

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Final Major Project – Email to Blossoms

As I was doing a rock poster inspired by the 1960’s psychedelic era, someone gave me the idea to email rock bands from the local area (Manchester). This would not only show me initiative of what it would be like to work with a client, but it will also give me a taster of what to expect in the future when I decide to work within the creative media industry.

I could not find bands in Manchester — well, I found bands but they were nowhere near rock or to the psychedelic-esque theme I am going for. That was until Linda (one of the PA’s for the class) suggested I emailed the Manchester made band ‘Blossoms’. I have never heard of this band before, but I can recall the times my sister went to their concerts when they were still making a name for themselves.

However, I was a bit reluctant to email the PR for this band as they are starting to get big, making it a big chance that I will not get reply giving me permission to use the band on a poster. But as Linda (she was adamant I would get a reply) I would not lose anything by emailing them but I could win something; this was enough motivation.

Email to Blossoms

Within the email I gave them an opportunity to say if they wanted anything specific on the poster for current promotional purposes or for the future promotions. This would not only show my flexibility as a creative, but as someone able to listen to the desires of the client to make sure they are as pleased as possible.

Unfortunately, two weeks on from sending this email I have yet to receive a reply. This was an expected results as I know how busy the band will be right now, but I was really hoping that they would give me a small reply — even a rejection would suffice.

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Final Major Project – Evaluation – Victor Moscoso Inspired Work – Musical Icons

Playing around with photoshop was definitely the best step in the development of my project. Not only does the software let me edit pictures easily, changing the colour with a simple click of a button to achieve the look I am going for, but it will help me to achieve the psychedelic look I am going for.

As I am inspired by Victor Moscoso’s photographic psychedelic posters, I wanted to try and alter the image of an idols as inspiration for what I could use within my poster. The whole process made it much easier for me to achieve the psychedelic look I am looking for – much harder to achieve if I decided to go down the screenprinting route.

Which image went the best was definitely the Buddy Holly edits. Even though all the images are similar: icons, black and white, posing for the camera, Buddy Holly seems to have that charm that is completely opposite to the psychedelic freedom from the 60’s.

My favourite edited image was the blue and orange Buddy Holly image. Why this was a personal favourite of mine was due to how it looks quite similar to Moscoso’s own photographic posters. The colours are very similar and I made the illusion that my Buddy aholly was created by photographic montage; this is something I will definitely use in the future for my psychedelic posters or images.

 

 

 

 

 

 

 

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Final Major Project – Artist Research – Victor Moscoso

What initially interested me about Victor Moscoso was his use of photographic montage in his rock posters — very unusual during the time in which psychedelic posters became commonly used. It is something that I have thought about including within my own FMP: having an image altered in a way to make it look psychedelic — colours complementary and eye-catching that you cannot look away.

What I don’t really particularly like about Moscoso’s work is the style of typography he uses for his psychedelia rock posters. Unlike Wes Wilson’s free moving text that curves around the image that is central in the poster, it is rectangular (similar to what Wes Wilson use) but smaller.

What would make this much more interesting is if he followed Wes Wilson ‘art nouveau’ stylistic font and combine it with his interesting use of photographic montage to create an amazing psychedelic poster. But now, me getting inspiration from both Wes Wilson and Victor Moscoso I can create my own poster by using Wilson’s interesting font and photographic montage of Moscoso’s.

Victor a Moscoso 1968
Victor Moscoso Avalon Ballroom 1966 Big Brother and the Holding Company
Victor Moscoso Avalon Ballroom 1967 The Doors, Steve Miller Blues Band
Victor Moscoso The Matrix 1967 Janis Joplin with Big Brother and the Holding Company
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Victor Moscoso Rites of Spring 1967